Pura, created in 2014 by fashion designer Manuela Pineda, is based in Medellín, Colombia. Pura is a fashion brand that exalts beauty in simple things through clean garments, full of movement and loose fittings. Pura makes a conscious study of patterns and the fitting of garments, that's why Pura's clothes are created to be used by different types of bodies. Pura's clothes are timeless they're not made for a specific age range; we want women to be free and capable to make their own outfits, that make them feel beautiful and comfortable. Pura is where style meets basics.